In 1999 their sales amount reached at 2.3 trillion won and next year it improved to 3.5 trillion won andin 2001, 5 trillion won, andthe next year it accomplished to reach to 6.3 trillion won which is 3 times bigger than 1999’s. E-mart makes rapid increase inthe number of stores as well. In 2000, they had 28 stores but at this moment they are operating 71 stores. It means it is doubled in 4 y
Thus, our team decided to study about cosmetic marketinChina. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion oftheChina’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality andChinese people are favorable to Korean products. In other words, it is hard to under
of saturation in Korea
-decreasing a growth rate
-Necessity ofthe global extension
Create new user and business diversification
2. Growth possibility oftheChinamarket
-Merits intheChinese marketInternet users areincreasing and consumers’ purchasing power is continuously improving
'Han-ryu' in east Asia and a positive response to Korean game
Weak video game mark
in other countries, especially from Western countries. There is a saying; “When in Rome, do as the Romans do”. When inChina, businesses need to remember that guanxi isin higher priority than the law is. Even illegal processes can be done through guanxi. It is explained well inthe case of using the old Chinese characters in advertising which is banned by government and closing down Bund bou
in both Korea andChina.
After HJC expansion in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expandin European market. Now they are also expanded inChinamarket. The problem inChinamarketisChinese d