This study is to examinate an empirical study how effect of co-brand benefit(symbolic, functional, experiential) and brand charisma upon repurchasing intents in co-brand of agriculture goods, that is first power brand in chungnam provinces if korea.
In this research the influences of the brand attribute perception and consumers’ emotional experience on purchase intension were explored. More specifically, the research model hypothesizes that brand and CEO charisma influence brand-self congruen
1. 패션 넥타이의 이론적 배경
A. 제품의 미학적 배경
symbolism, uniqueness 그리고 originality를 함축한 가치를 창조하고 문화와 예술의 융합으로 이루어지는 고유의 style 미학을 표현하며 trend 변화에 흔들리지 않는 originality와 차별화로 brandcharisma를 지닐 수 있는 제품이어야 한다. 고품질의 소재 사용과, 예
Many of foreign food-service companies launched in Korea
We don’t always eat ‘kim-chi’ everyday
KKD want to contest in the whole franchised market
But actually, KKD has to struggle against the Dunkin Donuts
Devotion to appreciation of the beautiful
Appreciation of the Beautiful is regarded as important in the society where are full of i
Charisma of Anita Roddick
High level of brand awareness
Because of Against Animal Testing, the effect of The Body Shop ‘s products is not verified. And another point is that compared to other companies on the market, The Body Shop doesn’t give its customers a discount. So the company is behind its competitors in terms of price competitiveness.
The company’s natura