Solution and direction of policy [3/6]
Whether know that Jeju has highest degree of long life
76.1% people don’t know that Jeju is long life island
How to make long life brand?
Make long life village
Hold long life festival
Research and develop long life foods and goods
Make tourist attraction about long life
Advertise long life brand
Operate long life clinic
Make long life souven
and liquor company
5. To establish core infra which can defend other competitor
Financial goals
1. To attain a sales revenue goal 90,000~100,000 million won
2. Taking up above 20% rice wine market share
3. To make a profit approximately 45,000million in rice wine market.
4. To obtain the rice wine export revenue to China 12,000 million won
4. Situation Analysis
4-1. SWOT an
and cass ice light.
②Product properties
-OB blue
Unlike other beer, the other is geared towards a smooth and rich taste.
-Cass
Young people in their 20s prefer spicy crisp refreshing taste-oriented, and Cass line product cass Red has high alcohol products, cass light has low-calorie.
In addition, For young people and women consumer to find refreshing, are being launched Cass Lemon
2) Targeting
JIN Air’s targeted consumers are young people between 20and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i