performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new brand name ‘Lexus’ for their new product (LS400). The LS400 greatly succeed, recording amazing sales of 60,000 and led to Toyota motors including a 20% premium price to their future c
performance related to sales is consist of plant & electrical works. Second major performance is building & housing. According to this, new orders follow similarly. Plant & Electrical and building & housing new orders account for about 70 % of whole new orders.
(3) ROA
ROA(Return on Assets) = NOPAT / Average assets
① Tuksu E&C
ROA = {1,329,109,420 / (100,199,571,124 + 101,902,757,327)/2}
sales of NB exceeded Adidas in 2011.
Our Brand- New Balance
After E-Land Group acquired the licensing rights in 2008, the sales of New Balance are dramatically increasing. It grew more than 6 times from 2008 to 2010 and we are expecting to earn more than 2,000,000,000,000 by performing customization strategy.
As NB set the concept that the sneakers could be a fashion it created the new
sales last year. See exhibits 1). As technology is evolving, different types of competitions emerged – not only based on Internet platform, but also via cell phone or other devices. The competitive substitutes are transforming with technical innovation. This might be a huge threat to eBay once they become true rivals as eBay haven’t performed any innovation yet. Also the traditional compe
Executive summary
2002년 사람들의 건강에 대한 관심과 함께 참살이(웰빙) 열풍에 맞춰 정수기의 수요도 폭발적으로 증가 하였다. 그 후 약간의 정체기는 있었지만 국내의 정수기 산업은 고성장, 고수익을 구가하면서 눈부신 발전을 거듭해왔다. 국내 정수기 산업의 성장은 소비자들의 생활수준의 향상