자이
주거환경
주차시설 및 차도를 지하에 구축함으로써 다양한 연령대의 거주자들이 이용할 수 있는 지상녹화를 추구
산책로, 지압로,
자연체험 놀이터, 전통 수목
디자인
외관 경관을 위해 아파트 측벽 및 옥상부분에 경관 조명을 설치하고 있으며 아파트 실내의 디자인은 편안하고 안락
왜 문제가 되는가?
향후 타 경쟁사와 브랜드 이미지의 비교 잣대가 될 수 있음
저소득층을 위한
저가 제품을 만들어야
하지 않을까?
환경오염 및 소음을
해결하기 위한
친환경 제품 필요!
핵심 기술력
브랜드인지도 강화
광고 효과
광범위한
타겟팅
소음과 편의성의 기술력 강화
TOTO만의
욕
promotion capabilities, brand recognition, the ability to develop and launch new products and manufacturing know-how which leads to cost cutting. As with many other businesses, marketing and promotion capabilities along with brand recognition are also important in the household appliance industry where competition is intensifying and product differentiation is becoming increasingly difficult as
Ⅱ. Red mango's marketing problem until 2009
1. Service problem
High price, Low quality service, Deficiency of standard volume
2. Promote problem
The absense of advertisement to consumer
3. Productproblem
The shortage of new product that appeal to customer
4. Strategy problem
Couldn't find new trendy marketing strategy
.
.
.
- 4P(Product)
• Develop new product
productionline places in both Korea and China.
After HJC expansion in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expand in European market. Now they are also expanded in China market. The problem in Chi