![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-1](http://images.happyhaksul.com/thumb/443/442385-0001.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-2](http://images.happyhaksul.com/thumb/443/442385-0002.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/443/442385-0003.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-4](http://images.happyhaksul.com/thumb/443/442385-0004.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-5](http://images.happyhaksul.com/thumb/443/442385-0005.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-6](http://images.happyhaksul.com/thumb/443/442385-0006.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-7](http://images.happyhaksul.com/thumb/443/442385-0007.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-8](http://images.happyhaksul.com/thumb/443/442385-0008.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-9](http://images.happyhaksul.com/thumb/443/442385-0009.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-10](http://images.happyhaksul.com/thumb/443/442385-0010.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-11](http://images.happyhaksul.com/thumb/443/442385-0011.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-12](http://images.happyhaksul.com/thumb/443/442385-0012.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-13](http://images.happyhaksul.com/thumb/443/442385-0013.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-14](http://images.happyhaksul.com/thumb/443/442385-0014.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-15](http://images.happyhaksul.com/thumb/443/442385-0015.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-16](http://images.happyhaksul.com/thumb/443/442385-0016.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-17](http://images.happyhaksul.com/thumb/443/442385-0017.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-18](http://images.happyhaksul.com/thumb/443/442385-0018.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-19](http://images.happyhaksul.com/thumb/443/442385-0019.gif)
![[마케팅] REDMANGO(레드망고)의 마케팅 전략(영문)-20](http://images.happyhaksul.com/thumb/443/442385-0020.gif)
분야
ppt4P, STP, enviroment
Ending(outlook)
1. Service problem
High price, Low quality service, Deficiency of standard volume
2. Promote problem
The absense of advertisement to consumer
3. Product problem
The shortage of new product that appeal to customer
4. Strategy problem
Couldn't find new trendy marketing strategy
.
.
.
- 4P(Product)
• Develop new product
Yogurt cake, Affogato
• Localization of product
(Store in America, Philippine)
- 4P (Price)
• Maintaining current price
• Increase card discount
-Mobile membership card
-Decrease in side menu price
2010 FIFA South Africa World Cup
• Using Red image
- cooperation with red-devils
• Hold a lot of events
- ‘Eat red mango,
Get tickets for Korea team match’
- ‘If Korea team go 16강,
all product discounts 16%’
- Provide cheering tools with red mango logo
