(1)브랜드 이미지 평가
커스텀멜로우는 어원에 따라 부드러움과 전통적인 딱딱함이 공존하는 브랜드 아이덴티티를 구축하였으며, 신종어인 초식남과 만나 부드럽고 젠틀한 남자라는 아이덴티티를 더욱 확고히 하였다. 또한 부드러움과 전통성, 이 두 양면성을 포용하는 세련된 영 젠틀맨 룩이라는 컨
Forming a positive brand image through eco-friendly eco bag. Characteristic of Americans pursuing comfort, eco-bag of suitable size can be used continuously. Initially distributed free of charge for promotional purposes, and sell Customellow Eco bags with low prices .
Brand Image
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong
He had observed New Yorker’s lifestyle. Because of the expensive parking fee, New Yorkers usually walk. However, the uneven sidewalk in New York the bottom of the shoes did not survived. So he produced ‘High durable bottomed’ shoes. He struggled to secure a distribution network for selling them. Kenneth Cole began the shoe business inside of the New York Hilton Hotel. Wanted to try somethin