recent statement that HMC to become a trusted lifetime partner of their customers. They are trying to bring a new perspective of automobiles through innovative mobility solutions based on human-centric, eco-friendly technologies and services; They are putting effort to 1) bring a new perspective to automobiles, 2) innovate mobility solutions, 3)Human-centric, eco-friendly technologies and service
① 매장과 온라인 스토어의 연결(바코드 스캔)
첫 번째 옴니채널 구축 방법은 ZARA의 오프라인 매장과 온라인 스토어를 연결시키는 방법이다. 자라닷컴에는 오프라인 매장에서 구입할 수 있는 여성, 남성, 아동 제품을 동일하게 선보이고 있다. 따라서 ZARA의 온라인 스토어에서는 직접 구매뿐만 아니라
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solut
1. The reason we choose Kyobo
(1). Kyobo Life Insurance has best case on corporate social responsibilities.
They have operated many social service activities such as DASOMI, Daesan Foundation.
They created Sustainability Management Support Team to hold up their corporate
Social responibilities in 2010.
They published first Sustainability Report in 2010.
2. Summary of CSR Report
C
joined Electronic Industry Citizenship coalition called EICC. And their employees donates and doing volunteer works. Thus, LG electronics more actively participate in CSR program.
Interview with employee in LGE
We interviewed with the employee who has been working at the Global Service division since January in this year. She showed her opinion about the CSR and some programs LGE practices.