연간 화장품 및 미용용품 시장 규모는 약 9억5천만$
- Sunscreen, Toner, Cleanser, Astringent,
Dark-circle removing cream, Anti-wrinkle cream,
Day and night cream 과 같은 피부미용 제품판매 증가
-그러나 대부분 Moisture 로션, 순조 크림, 얼굴 크림과
수분 크림만을 이용하며, 이것이 60%를 차지
Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has the brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase supports that give the innocent like nature back to the customers who exposure polluted air and water.
(b) Using natural extracts
The Face S
Ⅰ. 개요
기술혁신에 관한 기존 연구들은 기술혁신과 기술혁신 영향요인과의 관계를 도출하는데 있어서 상이한 연구결과가 제시되었을 뿐만이 아니라 종종 서로 상반된 주장을 하는 경우도 많았다. 이에 대하여 일부 학자들은 기술혁신의 다양한 특성을 고려하지 않고 기술혁신을 단일차원의 변수
He argues that an analysis of results from post-independence Korean elections support the thesis that the regional pattern follows self-interest, not emotional ties. So, we are asking why people have the preferences they do is a different question than asking whether those preferences are expressed through democratic means.
This rest of this chapter is organized in four sections. In the secon
Regional, Generation, and Ideology Cleavage
: major cleavages in Korean society
Theoretical Basis
Lipset & Rokkan: Social cleavages affect party system
Parties represent these cleavages → earning support
So, social cleavages affect voters’ voting tendency
+ degree of effect can be changed and transferred
Method of analysis
① Statistical method: regional and gene