Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
Weaknesses
Because of Against Animal Testing, the effect of The Body Shop ‘s products is not verified. And another point is that compared to other companies on the market, The Body Shop doesn’t give its customers a discount. So the company is behind its competitors in terms of price competitiv
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
eco-friendly cars, aiming to have over 68,000 eco-friendly cars by 2012.
2.3 Direct threat
1) The biggest threat in transportation field
Among substitutes for oil, the most concerning problem comes from transportation. In case of SK Energy, 40% of its sales in 2008 revenue were accounted by the transportation area. Meaning, oil for automobiles charges the biggest proportion in SK Energy’
1.3 Company
As begin of facsimile business in 1983, Samsung Electronics produced Mono laser printer in 1991. After developing ink-jet printer and multifunctional printer in 1995, Samsung exported mono laser printer since 1997. Then Samsung started color laser printer business from 2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color l