40s~50s
1943년 연합국구제 부흥기관 [ UNRRA ]
국제 노동기구의 주도아래 원조자금이 개발도상국에
식량과 의약품, 농업 및 산업 제품을 전달하며 본격적인
구호활동을 펼침
1945년 UN설립
‘ 경제 사회 문화 및 인권과 관련된 국제 문제를 해결하기 위한 국제법 협력을 증진’
50% of Soju market’s market share. So they concentrated their new product’s feature as
1. Having special reason to drink our product
2. Make structured distinction in consumer’s mind
3. Targeting to 20~30’s young & heavy user rather than conservative 40~50’s
4. Delivering new trend of Soju’s criteria as ‘health’ and ‘well-being’
Doosan started to research the market
s luxury goods market is composed of department stores, brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studiesshowed main luxury goods consumers were in the 30’s, consuming 36.7%
s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments)
s =50 이고, 상품 B의 가치는 30c+10v+10s=50이라 할 때, 두 상품의 잉여가치율은 100%이고 상품의 가치는 같다. 따라서 이 두 상품은 1대 1의 기준으로 교환되어야 한다. 그러나 A를 생산하는 자본가는 66 2/3퍼센트의 이윤율을 갖는데 대해 B를 생산하는 자본가 25%의 이윤율을 가질 수밖에 없다. 이것을 균형상태