of the Board, Chief Executive Officer, and President.
2. Foundation: Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio.
3. Daily Departure : More than 3,440 flights a day
4. Employees : More than 34,000 employees
5. Cities Served by Southwest Airline
of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environment
Internal environment considers the firm's current marketing objectives and performance
Analysis ofAuction & Interpark
오픈 마켓이란 누구나 웹사이트 회원 가입만으로 개인/사업자 등 모든 사람들이 판매자 및 구매자가 될 수 있는 e-market place 공간을 말함
인터파크는 종합 쇼핑몰로 현재는 오픈 마켓 시장에도 진출하였으며, 온라인 쇼핑몰에서 최초로 ‘무료 배송’ 서비스를 실시
is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to confound ID and password which is used in other multiple internet site as well.
2) Shopping Route Map Service
Conceptual Mapof the Structure Construct
Action
Impiementation
Anaiysis
A Framewort for analysis of core competencies
Algning CM and CC
Strenths and weaknesses analysis
Framework for the Analyze of Core Competencies
Service Production Competencies
- Type of Service
Self service
Maintenance Interactive
Task Interactive
Personal Interactive
12 Dimensional