or issue they promote, but there are some generalities that apply to most ads. While westerners are not immune to emotional impulses, they prefer advertisements to have contents as well. Product information or statistics or concrete examples about campaign promises for example. Westerners make decisions based on logic and makes ads with content. Just by appealing to viewer's emotions is not enoug
the study have practical or theoretical value?
Is the problem important enough to bother with?
What is the real purpose of the study?
Can the results of the study be generalized?
External validity (or representativeness)
Is it valid only for the sample tested?
What costs of time are involved in the analysis?
Before beginning a study
All materials, equipment and other facilities
The Contrastive Analysis Hypothesis
The first language system interferes with the second language system.
Structural analysis on the two language would enable teachers to predict the difficulties in acquiring second language.
It is quite common to detect where the speaker is from just by listening to his/her accent.
e.g.) French
Ladies and gentlemen
Periodically, it adjusts the exchange rate standard so it permits more elastic exchange rate fluctuation in the long term
• Managed floating
As a rule it permits an elastic exchange rate fluctuation and manages appropriate level of exchange rate through an active intervention of government.
• Free or Independently floating
The best elastic exchange rate system in which exchange ra