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분야
hwpPart # 1. Things in common between east and west
① Road safety ad.
Part # 2. Differences between east and west
① Nonsmoking ad.
② Sexuality, Abortion ad
③ Presidential Election
④ Mobile phone ad
⑤ Car ad
Conclusion
As you can see in sexuality advertisement of England, it is obvious that they are the strong advocator of pro-choice. However in Korea, we don't see advertisements about abortion. the reasons are because, abortion is strongly prohibited by low in Korea. It is only allowed when the pregnancy is caused by rape, threatens mother's life, and when the baby has mental/health disorder. The second reason is that, such topic like abortion is not appreciated when it is discussed in public, due to the traditional value and perception. As for the religious concern, Koreans clings to the idea that it is ethically wrong to support the pro-choice. However, England and most of the western countries, puts lots of effort on educating youngsters in their developmental stage. Westerns are more free to discuss about these kinds of sensational issue in public. Abortion advertisement is also publicizes in the manner of asking "mothers" to think and decide. Korea still shows very stiff attitude towards on both pro-choice, and pro-life issue, compare to westerns.
③ Presidential Election
Western ads can vary in style depending on the product or issue they promote, but there are some generalities that apply to most ads. While westerners are not immune to emotional impulses, they prefer advertisements to have contents as well. Product information or statistics or concrete examples about campaign promises for example. Westerners make decisions based on logic and makes ads with content. Just by appealing to viewer's emotions is not enough to make them buy the actual product, though they may become curious enough to look into the product further.
When it comes to issue provoking ads, depending on that issue, westerners may
