(2) Social entrepreneur messages ¬ proposed activities
Our group proposed two activities to solve the local problems. Constructing cultural center and making a play ground as a shelter for children.
We thought there aren't many places and provided activities for children to spend time. So we suggest building a cultural center. It is a center for children's education & culture. Children wan
with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Socialmedia team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active in the online community.
Attention to open-content market.
(Samsung, SKT, KT expanding business to the AppStore)
information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phone maker. Consumers who use smart-phone had dissatisfaction to their smart-phone service like low-speed operation, limitation of using software and they exchange their opinion with SNS. So they acted group action for service improvement to maker
won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that centered.
Radio is executed in rush-hour like as subway use situation.
Budgets that decrease in established media are used to launch promotions and BTLs
Appeals to people who has common interests
Advertisers reach to specific market by small amount of budget
The quality of magazines are higher than
any other print media
Long time warrant to exposure the ad to people
consumers
Contact
situation
Newspaper
Pros - Clarified a social classes and regions - Awareness active repetition, they can use the ad over and over
Con