sales shot up in Dallas, Pepsi rolled out the campaign nationwide.
3) The best way to achieve higher market share is good at advertising and marketing campaign.
“Pepsi Challenge” is one of good sample of successful marketing campaign. Two companies launched a lotof campains, advertising and promotions –For example “skirt bottle”, “lifestyle”, “soldier discount” of Coke
advertise their product and tried to convince that even though it is cheap, the quality is high. As a result customers perceive The Face Shop as high quality, low price shop.
On the contrary to this, The Face Shop products are selling more higher prices than in domestic market.
It seems to be open to doubt that they set the prices are higher than Korea.
Below products are all the sam
ofInterview
We conducted the interview because we wanted to know about the company's strategy more detail. And we try to get a lotofinformation about somang company, but it is very hard to get some special information about their strategy. So we want to interview with the company's employee who work in marketing department.
- The way ofinterview
We conducted our interview Novemb
advertising, this approach measures only the amount ofadvertising delivered, usually expressed in terms of :exposures” or “impressions,” broken down, at best, by demographic or psychographic segments. CDnow representatives found that the script for such purchases went something like this: The salesperson would say, “Take this magazine which has 100,000readers. Our Web site has 100,000 vi
in human engineering lead R&D of NIKE.
▷ Securing new customer base
▷ E-commerce outsourcing
▷ Gglobalization strategies of Nike (Securing the global supply chain)
3). Promotion
▷ Advertising
A way that the most easily accessible to the public. Nike invested heavily in TV advertising particularly. Nike linked their image with Jordon in a lotof ads in the past. At that time Mic