consumer confidence in the air transportation system’s reliability and operating performance, and the transparency of pricing facilitated by the internet and online travel distribution channels have all contributed to a precipitous decline in average fares and a significant impact on airline revenues.This paper is intended to examine the airservice liberalization between UK and Singapore in 20
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
move
Opportunity
1. Busan metropolitan city, as the 2 major city in South Korea :
2. Not only political, economical but also cultural and social center
Threat
1. Competition with Korean Airline in domestic airservice
About Boarding Gate
- Korean Air – Direct boarding gates
- Air Busan – Shuttle bus ->Make delay
->Need to use direct boarding gates
from sailing route possibility etc.
(2) Weakness
1) Because of past plane accidents, they have an image of unsafeness
2) Compares in other industry, it depends a lot on the overseas resources
3) Compares to Asiana, expensive
4) Compares to Asiana, lower service quality
5) Lever price of land of freight section takes big part and the debt ra