airlines
-> Irritate passengers :
Loud, disturbing sounds
-> Uncomfortable seating environment :
Inconvenient - No room to move
Opportunity
1. Busan metropolitan city, as the 2 major city in South Korea :
2. Not only political, economical but also cultural and social center
Threat
1. Competition with Korean Airline in domestic air service
Ab
in prices, people could use major airlines like Asiana or Daehan because of miles or several services. If AirBusan does not lower their ticket prices, they need to focus on the service qualities which would differentiate their airline to JinAir or other major airlines.
For overcoming those weak points, AirBusan needs to emphasize their name recognition as their association with Asiana. It
Busan-Jeju, Gimpo- Busan routes)
①Company overview and route
vision
mission
JINAIR's motto
A premier short haul carrier
-A premium short haul carrier "Withthe best experience and image, practical and affordable"
Airline for everyone
-Choice for financially sarvy traveler
-Safety that meets global standards
-Establishment of low cost structure
Better air travel?
Strengthen core
of elastic fare; different prices depend on the time
Place
-Online reservation
-Ticketing on the spot
Promotion
-Cooperative flight services with Asiana airline
-Differentiate from other competitor airlines; build a image that the company contributes tothe regional growth
-By running ‘Business preferential treatment program’, many discount opportunities are offered for the business
and market to succeed and profit. This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and g