(1) Company Background
가) Pioneer Electronics Corporation(본사)
① 1938년 일본 도쿄에서 설립
② 1977년 현재 매출액이 $843million이며(해외 매출액이 전체의 65%에 달함), net income이 약 $61million
나) U.S. Pioneer
① 1966년 설립
② 1966년 당시 매출액은 $200,000 이하이며 dealer의 수는 30개 이하
다) U.S. Pioneer의 마케팅 현황
Alternatives
1) 현재 직면한 문제해결을 위한 즉각적 조치 대안
① 커뮤니케이션과 Incentive 제공을 통한 상황개선
② 조정위원회 사용을 통한 갈등 해결
③ bait and switch 상술을 펴는 딜러들과의 관계정리 후 새로운 유통채널 모색
2) 장기적 관점에서의 새로운 유통 전략 수립 대안
① Distribution Sh
alternative is impossible
for others to live with.
Anyway, Wednesday night
at the Back Page doesnt pay very well,
so I gamble.
But I dont play against other people.
Only against the house.
So, no mega-jackpots, no long shots.
The idea is to go unnoticed.
That way, I can keep coming back.
Im not a god.
I cant see everyones future.
Only my own.
And only within two minutes.
Except for when I saw her
alternative to war.
Friends or family or what is at stake.
Wow! Not bad for your first day, Mr. Tyler.
We might all strive to emulate
this kind of preparation and intelligence.
Hey, Shield of Achilles, nicely done.
Thanks for the save.
- I owe you one.
- No problem.
- Im Baja.
- Like Mexico?
Like my parents smoked too much weed.
- Im Jake.
- So, why the mid-year move?
My brothers a tennis star.
H
bait and this sets off a very long struggle between the two. The Marlin is so huge that it drags Santiago beyond all other boats and people - he can no longer see land from where the fish drags him. The struggle takes its toll on Santiago. His hands become badly cramped and he is cut and bruised from the force of the fish. Santiago and the Marlin become united out at sea. They are attached to eac