3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
3. Strategies to match your environment
3.2 Domination strategy – A value dominator
Having little direct control over its ecosystem.
It create little value for the ecosystem.
Value dominator extracts as much as it can be
by sucking from network
→ collapse ecosystem
3.2 Domination strategy – A value dominator
Enron – Aggressive value dominator extract
◇ 인터넷 시장의 불확실성
이러한 인터넷 열풍 속에서 대다수 기업들은 인터넷의 발전이 가져올 미래에 대한 막연한 기대와 불안감으로 인터넷 전략 수립에 혼란을 겪고 있는 듯 보인다. 경제전문지 이코노미스트誌가 '98년 전세계 500개 기업을 대상으로 한 설문조사 결과에 따르면 이들 기업의 최
ecosystem
Green zone, Planting trees
HAPPY MOVE
From employees
Volunteer work
Gift car, Social welfare, Education/ Scholarship,
Support for Sports, Culture/Art….
Move is systematic campaign
Good connectivity with product
Too broad campaign
Advertising only temporary campaign
Lack of continuous awareness & image
CSR become necessary in market
Increase the pr
art, craft,
Design Thinking
harvard business review june 2008 page 2
science, business savvy, and an astute under-
standing of customers and markets.
Design thinking is a lineal descendant of
that tradition. Put simply, it is a discipline
that uses the designer’s sensibility and
methods to match people’s needs with what
is technologically feasible and what a viable
business strategy can conv