Rapid Globalization.
ASEAN 국가들에 대한 FDI: 2005년 370억 달러 기록함.
동아시아내의 거래는 세계의 나머지 지역의 거래보다 훨씬 빠른 페이스로 성장중.
세계화 시장에서 성공하기 위해서는 타문화에 대한 이해가 필수적임.
Core Factor in International business
Western perspective: 동서 문화의 ‘대조’의
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
■ Diverse Aspects
Ⅰ. Political Environment
The political structure of a country inevitably affects the way a business operates, as it is the political regime that will enact laws, sets regulations and policies.
Singapore's parliamentary democracy system is well known for creating a stable and orderly government. The government provides first-rate efficiency and excellence in the p
culture similar to Samsung
(conservative)
-the CEO Byeong-Cheol, Lee
-careful, meticulous
-emphasis on logical, rational decision making process
(2)3M’s depression period and Mcnerny’s innovation
leadership problem in 3M
-In 1997 asian cricis: 3M was jostled on price competitiveness
-overconfidence about innovative technology abilities
-no result for new innovative produc
* Broad preferences concerning appropriate courses of action
or outcomes.
* Values influence behavior and attitudes.
competence & accomplishments lifestyle quality
respect & dignity financial security
personal choice & freedom self-development
involvement at work health & wellness
pride in one’s work
유전형질
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