In each country, Sports Industry occupies quite some portion.
In Korea, Sports equipment sales were steadily increasing.
Lower average net PPE
Higher operating efficiency
Lower increase rate of sales
Ineffective use of stockholders’ investment
Expected higher stock price in ‘07 & ’08.
More effective use of assets
Affected by the drop in NPM
Makes more profit from sales
Af
I. Introduction
1. The significance of the Ricardian Model
The modern economic trade theory was originated from the advocator of ‘absolute advantage’, Adam Smith. According to the theory of ‘absolute advantage’, each country specializes in the product of its absolute advantage in productivity. The theory of ‘absolute advantage’ was accepted as intuitively correct during that time
Our group analyzes Nike using financial statements and Price per share.
1. About Nike
In 1972, NIKE, Inc. was established by co-founder, Phil Knight and Bill Bowerman in America. It was formerly the Blue ribbon sports created in 1962, to develop products that help athletes of every level of ability reach their potential. Currently, NIKE is ranked at the top of sports industry by manufacturi
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W