Empathy
People feel empathy for adult members (father) & Kids
Most of audiences remember their childhoods.
Also, they become to understand their parents mind.
Modeling
Audiences want to imitate members’ behaviors
Audiences think that members’ specific behaviors are nice, so they want to do those specific behaviors.
factor in determining success is not providing benefit-claim support (as in Low-Info) but in the correct emotional Portrayal. In other words, the audience must genuinely like the ad and all aspects of the ad from visuals to music and M&M is successfully applying all of these effects to its ads. The music builds up the atmosphere somewhat sensual and the line, which Miss Green says, gives a sense
right place.
The NWO was originally portrayed as a separate entity from WCW. They did their own promotions, had their own logo, sold their own merchandizes, and even try to run their own show, which of course was part of the storyline. NWO had trademark hand-signals, and catch phrase that directly affected the marketing of their merchandizes resulting in tremendous sales.
Other Factors
I. Introduction
McDonald's Corporation is the world's largest fast food chain selling primarily hamburgers, chicken, french fries and carbonated drinks, and more recently salads, fruit and carrot sticks to follow the well-being trends. However, as the first and largest international fast food franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more