and carrot sticks to follow the well-being trends. However, as the first and largest international fast food franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate ethics and consumer responsibility. After introducing McDonald's in general, we will discuss how McDonald's has overcome the recession of fast-food market. It is called "Reattack of McDona
the documentary movie ‘Super size me’, McDonalds and other fast food restaurants were heavily criticized. In accordance, as well-being and slow food are in trend, McDonalds even announced, on March of 2006, that it would include nutritional information on the packaging of all its products. With such an effort McDonalds’ net income hasincreased. However, Burger King is still having a hard t
and will run for a long time as the world requires flexibility in time in any sectors. The company has proudly put the long history ofthe restaurant on its website but it had cut off according toits importance.
ⓜ 1940 Dick and Mac McDonald opened McDonald’s Bar-B-Que restaurant.
ⓜ 1948 McDonald’s Bar-B-Que restaurant was reopened as a self-service drive-in restaurant. The menu is redu
of menu in different price. Stressing its high quality and promoting it as well-being food, McDonalds tries to provide soft and warm breakfast to customers.
4. Industry Analysis: Trends about breakfast market
“Early-morning person” has been an issue socially and a market for “breakfast” is selected as one ofthe Korea’s “bluesumer” in 2007 by Korea National Statistical O
and actionable. The new Rice Burger will also be repositioned based on its price and uniqueness. Since Rice Burger had failed twice, the product name and flavor will be slightly changed to remove the negative associations. It will be “BBR Burger – Bean Bulgogi Rice Burger,” the previous Rice Burger now added with patty made from soybeans instead of meat, served with healthy teas. Consid