Chuncheon
춘천 방문객 증가
2012, 1~9월 : 739만명
작년비해 14.5% 증가
춘천~서울 고속도로 개통시 숙박이용 25%증가
LEGOLAND 설립
-2015년 설립후 200만명 이상 신규 관광객 창출
-9,800여 개의 일자리 창출
-지방세 수익 연간 44억 창출
Brief History about Hilton
Founded in 1919 by Conrad Hilton.
Hilton bought his first hotel, the Mobley Hotel, in 1919 in Cisco, Texas.
The first hotel to bear the Hilton name was the Dallas Hilton, a high-rise that opened in Dallas, Texas in 1925.
In 1954 Hilton hotels bought the Statler Hotel chain
Become the largest hospitality company in the world
As of January 2009 Hilton b
hotel to bear this brand was The Great Eastern Hotel in London, with additional properties now open in San Diego, West Hollywood, and New York City (Andaz Wall Street & Andaz 5th Avenue). Hyatt recently announced a large expansion of the Andaz brand, with properties expected to open in Shanghai, Maui, Papagayo (Costa Rica), Turks and Caicos, Amsterdam, and Delhi.
In addition to hotels, Hyatt als
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e