According to Gartner몶s research, whole world smart-phone applications (app) market has been expanded on approximately 4 times from 6.8 billion dollar in 2011 to 92.5 billion dollar in 2013. Also, 80% of apps in app market are paid apps. However, around the world, consumers prefer free-app to paid-app. To quote from U.S. market research firm몶s research results, December last year, th
research, we found that most of old generation knows some borrowing words like ‘로하스’, ‘메트로섹슈얼’. In contrast, the teen participants don't know these words.
Gender is also an important influential factor on neologism. In the result of third question, there are clear differences between male and female. Most men wrote their interest, 'game', 'alcohol' and someone said 'soc
Research Rationale/Questions
In present-day society, environmental problems are one of the most important issues facing us. Accordingly, the cognition that we should preserve environment is prevailing in Korea too. New Ecological Paradigm (NEP) measured the environmental awareness. It reported that Korean got higher marks than average (3.38 out of 5), showing relatively eco-friendly attitude. Th
1. Research Issue
챗온(ChatON)이 직면한 현재의 문제상황
방송통신위원회의 <2012년 하반기 스마트폰이용실태조사>에 따르면 국내의 스마트폰 이용자 수는 3000만 명을 막 돌파했고 이 중 89.2%가 모바일 인스턴트 메시지 서비스 (이하 메신저 서비스)를 이용한다고 조사됐다. 그리고 그 중 86.5%는 ‘하루에 1번
RESEARCH – TARGET PUBLICS
TARGET 20~30S
SENSITIVE ABOUT RECENT ISSUE
SMART PHONE & INTERNET USER
MESSENGER APPLICATION USER
OFFICE WORKER & STUDENT
RESEARCH
10~50S
WHY THE PUBLIC
DOES NOT USE ChatON?
FRECUENCY OF USING MESSENGER APP
WHAT APP DO THEY USE?
DO YOU KNOW ChatON?
DO YOU USE ChatON?