Culture - Hofstede
권력거리권력거리가 상당히 크다. 홉스테드에 의하면 권력거리 수치가 78로 한국(60점)에 비해 높게 측정됨오랜 식민지 생활, 권위주의 독재정권의 장기집권인도네시아인의 국민성은 비교적 자유로운 편임
개인주의개인주의 경향이 극히 적으며 집단주의 경향이 강함아시아 국가 대부
experience through the many wonderful accommodations. Walkerhill has the finest casino in all of Seoul. In 2000 the Duty-free store opened with top name brands. on March 2001, they opened transit hotel named Air Garden Hotel (Room size 90 rooms) in Incheon international airport to diversify the business and the surrounding area including Walkerhill Casino shows and differentiated business based o
about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
High brand value can make this possible
Increase profit easily
desserts
However it is not in force in premium icecream shops
Customer Feels High Quality With Gorgeous Place !
Such as Family Restaurant & Cafe
Then.. T.G.I.F & Angel in us are Good Friends for Natuur !
Societal Marketing
University Students Get The chance
Safe the Nature & Special Experiences
Brand Image Making
Get The Youth Power & Nature Friendly
Identity
Category : Take-in /out coffee & doughnuts
Brand mission: Hot doughnut experience
Point of differentiation: 갓 구워낸 도넛
광고없이 고객 체험 초점
Place
접근성: 최적상권에 위치
서구적 이미지의 인테리어
체인점 없는 직영점 형태
매장에서 직접 생산, 판매
Product
High Quality 지