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분야
pptx2.Ferrari Logo
3.Models
4.Why are people eager to Ferrari??
5.SWOT Analysis
6.STP - Segmenting
7.STP - Targeting
8.STP - Positioning
9.Price Strategy
10.Promotion Strategy
11.Brand Extension
12.Brand Experience
(single benefit positioning)
ESP
(emotional selling positioning)
Think about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
High brand value can make this possible
Increase profit easily
