Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confectionery, healthy food market scales are increasing. The top of that is Dr.You. And also Dr.You combined food with science,
BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotel brand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca
Brand Performance
Containing premium ingredients and their nutritious benefits
Use milk of goat raised in clean region through 100% natural grazing
Innate functional ingredients of mother’s milk found in goat milk
Fortified functional ingredients of mother’s milk
Immune ingredients
Brain ingredient
Growth factors
Digestion and absorption
Essential nutrients
Cooperatio
Part 1. 면접 전형 방식 + 기업 개요
[1차 실무면접]
PT 면접 : 개별발표/ 면접관 3~5명(해당 직무 분야 부문장 및 팀장급 면접위원)/ 직무 분야에서 실제로 일어날 수 있는 상황 및 관련 자료를 참고해 지원자가 정리한 아이디어를 발표, 발표 10분 미만, 준비 30분/ 주제택일, 발표 후 PT내용 질문 / 논리력과
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under