As a result, Amazon improves its distinctive competencies in IT and increase sales.
IT as its Distinctive Competency
The mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and the Internet develops utility of its service. According to the textbook, arrival of new technology often gives a company the opportunity to develop new busine
as a company. It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto.
: To refresh the world in body, mind and spirit.
: To inspire moments of optimism through our brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by
as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the difference is our business specializes in selling to niche markets. This business combines the concept of “Meeting(미팅)” which only exists in Korea and sightseeing together.
2-4. Vision and Mission Statement
"Building Memories Through Travel"
Travel is not about airplanes, car renta
which may incur from threats and weaknesses of KEPCO.
4. Current Balanced Scorecard
4.1 Mission & Strategy
Since the purpose and objective of this project is to establish new innovative balanced scorecard, it is inevitable to identify KEPCO’s overall mission, vision and other relative matters such as action plans or strategic objectives. In fact, four perspectives of balanced score
as doing moral management
3rd, Support creativity of employees and help growth of abilities.
Company name Korean Air
Headquarters Korean Air Operations Center 1370, Gonghang-dong, Gangse-gu, Seoul, Korea 157-712
Date Established March 1, 1969
Main Areas of Business Passenger, Cargo, Aerospace, Catering, Hotel & In-Flight Sales
Fleet 124(As of Mar.31.2009
Route Domestic 13cities
Interna