age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. I
by Advertising Age magazine and was so famous that marketing surveys in the 1940s found that 98 percent of the American public recognized Elsie. At one time, she was better known than such imaginary figures as Mickey Mouse, and a 1952 poll found that Elsie was better known than such real life celebrities as Robert Taft, a candidate for president that year, and Van Johnson, the actor. Elsie's imag
Social Capital in SNS
-The value of SNS in digital age and suggestion for better communication through SNS-
Introduction
With development of technology andincrease of capital,today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept of SNS.
Also, with and develo
She is
One of the famous and honorable women throughout the history.
Age 10
lost her mother
Curie’s father lost his job
Poland was colonized by Russian
Age 17
Women could not able to
enter the university in Poland
Finance problem
In 1891
Went to university of Paris to study physics and math
Introduction
With development of technology and increase of capital, today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept of SNS.
Also, with and development of Web2.0 and wide propagation of internet, SNS, Social Network Service became one of the hot trends to