The Influence of Positive Mood on Brand Extension Evaluations
논문의 연구를 통해 긍정적 무드가 확장 브랜드에 대한 소비자 평가에 있어 어떠한 영향을 미치는지에 대해 알아보았다. 효과는 두 가지의 다른 분위기 조성을 통한 개별연구를 통해 나타났다. 확장 브랜드의 평가에 있어 긍정적 무드가 미치는 영향은
cascade of lumber.
When the dust finally clears. the felled tree trunks lie in a
huge, log-jam in the desert.
DISSOLVE TO
A BARREN, EMPTY LANDSCAPE
Next to descend from the sky, a torrent of firewood. One shower
after another, crashing to the plain. Enough chopped lumber to
fuel a thousand hearths.
DISSOLVE TO
A BARREN, EMPTY LANDSCAPE
Joining the rest of the debris is a deluge of slate - sheets
failure.
Do not engage hyper...
Get me Galactic Control.
Where is he?!
Hes still in hyperspace.
Where will he exit?
Calculating now--
quadrant section - -
area .
A planet called... Ee-arth.
I want an expert on this planet
in here now!
What is that?
Water. Most of the planet
is covered in it.
He wont survive in water.
His molecular density
is too great.
No...
Of course.
How much time do we have?