This idea can be applied to logistics as well. In the past, logistic cost has been defined in purely monetary terms. However, as not only in the EU but also in the USA and other countries became more and more aware of environmental problems ,for instance because of climate change, air pollution, noise and accidents, environmental considerations has been taken in logistics kfield. This is how Gree
consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the same time Nokia maintained the top
Ground, North America’s second largest provider of small-package ground delivery service; FedEx Freight, a leading provider of regional less-than-truckload freight services; FedEx Custom Critical, the world’s largest provider of expedited, time-critical shipments; and FedEx Trade Networks, a provider of customs brokerage, consulting, information technology and trade facilitation solutions.
Logistics기업이다. 624대의 화물기와 42,800대의 차량을 보유하고 있으며 미국 Memphis의 물류센터인 [SuperHub]와 데이터베이스 관리시스템인 [COSMOS]가 모든 물류인프라의 중추이다. 특히 COSMOS는 모든 화물이 발송지를 향하여 트럭에 적재되는 순간부터 도착하여 수신자에게 전달되는 시점까지 철저하게 위치
Logistics)이라는 개념으로 주목을 받고 있다.
UPS VS FEDEX
페덱스와 UPS는 항상 상대방보다 앞서가기 위해 노력하고 있다. 그리고 상대방의 주시장(UPS는 익일배송, 페덱스는 일반배송)을 잠식하면서, 양사는 동시에 각사의 무선기술도 업데이트하고 있다. 그 이유는 운영 효율성 때문이다. 이것은 비용을