11장. 해외시장진출전략
해외시장 진출전략은 국내시장의 범위를 넘어 기업의 참여하는 세계시장의 범위를 결정
해외시장 진출의 다양한 방법과 장·단점
해외 시장진출 전략 중 직접투자의 동기와 유형 및 진출 과정
기업의 해외시장 진출 결과로 다국적기업으로 성장하는 과정
효과적인 다국
Cheongju, and Gangrung in 1996.
In 1999, HANATOUR was extended market at Asia, as opened overseas office in Thailand. It Preferred Sales Agency contract signed with US 'Trek America'. And then, HANATOUR launched 'TOURTOTAL.COM' a portal site specializing in tourism and opened overseas office in Hong Kong, US, Australia, New Zealand, Saipan, Philippine and Guam. It Listed in KOSDAQ, First of s
Cheongju, and Gangrung in 1996. They opened overseas office as 'ASIA HANATOUR' in Thailand, 1999. Besides, they signed a preferred sales agency contract with US 'Trek America' and GSA contract with 'Royal Caribbean & Celebrity Cruises' in 1999.
They launched 'TOURTOTAL.COM' which is a specialized portal site for tourism information. After that, they opened overseas offices in Hong Kong, US, Aus
order for t’way Airlines to improve.
2.Extrinsic
Location of offices
- Build dorms or hotels or form partner ship with hotels or resorts that are nearby the offices
- Run shuttle bus from 4 am to 6 am
Running every 30 minutes, total of eight buses will run per day
Location
Seoul station is a population location
(Seoul station ↔Gimpo , Cheongju international airport)
by Cool, is increasing evidently. Also, women’s preference for low degree liquor is good signal for Cool’s sales.
2) Well-being trend: Due to the well-being trend, not only women but men prefer to low degree liquor.
2.2.4. Threat
1) Substitutes: Cool is now facing many substitutes such as Makgeoli, wine or Cheongju. Those products have lower alcohol degree than Cool and are distrib