Electronics was just a producer of low-end electronics. But for the consistent effort and investment, in 2000’s, Samsung become the dominant player in semiconductor industry. It would be worthwhile to look over how did Samsung succeeded in the market, even as a late-mover, obtain competitive advantage, and keep the advantage.
Q1. What kind of advantage are the Chinese entrants seeking? How c
▪ To penetrate into DRAM market
▪ Aggressive Investment and enduring negative profit margin
▪ 64K DRAM , 256K DRAM, 4Mbit DRAM
▪ Investing in technology development for manufacturing efficiency
▪ Technological development increasing wafer size
→ more chip cutting available at the same time
Firm
2-1. Iriver
∘ The Company
iRiver is a consumer electronics company headquartered in South Korea and widely known for its digital audio players and other portable media devices. (*Staple product : Multimedia player , E-book reader) The company is a brand and marketing division of Iriver.inc (formerly ReignCom), a South Korean electronics and entertainmentcompany founded in 1
firms “should not pursue actions that violate [the fundamental rights that transcend national boundaries and cultures]” . Living the information era, the right to get the equal information must be included as one of those ‘fundamental rights’.
Google must also consider its role as the search engine giant in the global society. Hill, in Global Business Today, insists that the powerful mu
units to expanded
14 million units in 1995
A few firms such as Sony, Matsushita, Philips had succeeded in making their brand name (Sony, Panasonic, Philips respectively)
These firms had made up-front investments not only in advertising but
- After-sales service facilities
- Dealer networks to support the brand image
- To move from the low-end to the high-end
market segment