분야
pptxSemiconductor Industry
Memory Chip Industry
Potential threats, Chinese firms
2. 외부환경분석
Applying Porter’s five forces model
Characteristics of competitors and entrants
3. 내부환경분석
Resources
Capability and VRINO Analysis
Dual Competitive Advantages
4. 비즈니스 전략
Customer Segmentation
Integrated Low-Cost Differentiation Strategy
Cost Leadership and differentiation
Cost Leadership
Differentiation
Hard to achieve integrated strategy
Value Chain Analysis
5. 5 forces 분석
Rivalry Among Competing Firms
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of substitutes
Threat of new entrants
Summary
Dual Advantage
6. 결론
Short Term
Long Term
▪ Aggressive Investment and enduring negative profit margin
▪ 64K DRAM , 256K DRAM, 4Mbit DRAM
▪ Investing in technology development for manufacturing efficiency
▪ Technological development increasing wafer size
→ more chip cutting available at the same time
한학기동안 7명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.
인터넷으로 검색한자료가 아니라 도서관에서 관련교재들을보며 직접 작성한 레포트라 여기서 판매되는다른 자료랑 중복되는내용이 전혀없는 레포트입니다.
그래서 실질적으로 참고할만한 부분이 많을거라 생각합니다^-^
