III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
institutes is the biggest among them, but it means that there are more potential customers of Megastudy’s e-learning products in China. However, without product quality control and a solution to the bootleg problem, Megastudy cannot guarantee its success in Chinese market.
Bargaining Power of Suppliers
It is important to think of e-learning industry itself when finding out bargaining power
Chinese rooted in Hong Kong.
Capital inflow from SE Asian Chinese is gradually increasing.
Recent investment deals:
Investments on Halla Sigma Tower (33billion won), Finance Center (350 billion won), Asiana Building (50 billion won) by Singapore Investment Bureau
Investment by Hong Leong Group, real estate investment company, on Hilton Hotel ($ 220 million)
China Development Institut
also establishes 國民道德實施要綱 too. After 1990s, China makes effort to construct new diplomacy principal based on Confucianism. They implement three policies which are make neighbor harmonious, rich, and secure to Asian countries. They especially emphasize peace diplomacy. This is because of the Confucianism. They establish confucius institute and propagate traditional culture. The
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under