similar to teachers in a sense. Korea is one of the developed countries in IT service. With this development, e-learning services including Megastudy could easily secure their positions and thrive more and more. From this perspective, Megastudy could enjoy their lead position in China without any problems. Although Chinese IT technology is relatively underdeveloped compared to Korea, there has
Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government
also establishes 國民道德實施要綱 too. After 1990s, China makes effort to construct new diplomacy principal based on Confucianism. They implement three policies which are make neighbor harmonious, rich, and secure to Asian countries. They especially emphasize peace diplomacy. This is because of the Confucianism. They establish confucius institute and propagate traditional culture. The
cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
02 Overview
1. 1948-1972 : Security and conflict
[ Period of Cold War ]
- Korean War
- United States defined as a conspiracy of communism
- China defined the invasion of the United States
expanded to the policy of containment in Asia
military containment policy
economic isolation policy
economic cooperation did not exist.)