(1) Coffee&franchise cofee market
Men should be like coffe, hot sweet and strong-Dutch proverb
It was a pleasant cafe, warm and clean and friendly, and I hung up my old water-proof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a cafe au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil an
A. STARBUCKS History
ㆍ1971, First Open in Seatle
ㆍ1987, Howard Schult Takes Office as Director
(Starbucks Location Total : 17)
ㆍ2003, Starbucks Grow into a Multinational Company with
7,225 Shops in 70 Countries
ㆍ1999 July, first open in Korea near Iwha Uvi.
ㆍ2003 5,500 million sales ( growth by 9000% compared to
60 million at fist year )
ㆍ2004 J
Lady: Mummys going to the beauty parlour darling. But Im leaving you with your favorite friend Roger. Hes going to take very very good care of you. Because if he doesnt, hes going back to the science lab!
Roger: Plplpllllease! Dont worry. What ever you say! Yes maam. Aye aye sir. Oke dokey. Why, Ill take care of him like he was my own brother. Or my own sister. Ow! Or my brothers sister. Or my se
Inside-out
“You can easily enjoy the café coffee at home”
-You can make the taste of café coffee through high-pressure (15bar) extraction.
“Dolce Gusto is very convenient”
-Can make a cup of coffee in a minute.
-Temperature control is easy.
-Can make steam milk without steamer.
Hypothesis
“The reason why people go to café will not taste and qua
1.Intro
1.1 Why caffe Bene?
a. 1999년 7월 글로벌 커피전문점 브랜드인 스타벅스가 국내에 처음 오픈한 이후 국내.외 커피전문점 브랜드들이 점차저긍로 늘어나면서 커피시장에서 커피전문점의 점유율이 늘어나고 있음.
b. 미국은 이미 전체 커피시장 중 75%를 커피전문점이 점유, 일본은 50%에 이르며, 우리