Congruency Effect
Slowed RTs in Incongruent trial than in Congruent trial
Sequential Congruency Effect
Smaller congruency effects following incongruent trial than following congruent trial
Conflict Monitoring Account
Conflict in prior trial(Incongruent trial) makes mind
‘be ready for conflict’
->become more alarmed to task relevant information than to task-irrelevant information
participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror image
- Take a photo
self-esteem,
appearance self-esteem etc.
중략
Cognitive approach
Self-esteem ⇔ your explanatory style
→ Controllability
How do you see the failure?
3 factors
- Pervasiveness: Specific? Or Universal?
- Permanence: The bad events will persist?
- Personalization: Is it my own fault?
⇒ Depending on how you see it,
the result can be changed!
experiments show the evidences of weapon focus effect.
1. Experiment by Loftus Loftus, E. F., Loftus, G. R., & Messo, J. (1987). Some facts about "weapon focus". Law and Human Behavior
Loftus and her husband did an experiment about the weapon focus effect. They divided the participants in the two groups and showed each group the slides which depicted the different situation at the fast fo
What is Social cognitive theory?
Social cognitive theory accepts that parts of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions and experiences.
Behaviorism is a suggestion that all organisms should be regarded as behaviors.
Strength and Weakness
of
Modeling
in differentiated learning
Strength an