communication possible. In this service, general users can easily modify and compliment the served information.
It means, the environment that everyone can use served data and create various service is provided, and the lots of systems which promote users participation are based. For example, Wikipedia, Amazon, ebay, and intellectual knowledge search service at never let us to share our knowledg
또한 있어야 한다)
상호 커뮤니케이션의 요지는 ‘신뢰’가 있어야 함
캠페인 Campaign as Creation
캠페인은 컨셉에 맞아야 하며, 일관되고 지속적이어야 함
캠페인의 내용은 재미있고 공감할 수 있으며 창의적이어야 함
* 프리젠테이션 특성상 관련 이미지화일 및 분석자료 다수 수록하였습니다.
furthermore LG is chased by Pantech, No. 3mobile phone manufacturer.
Under the circumstance, LG carried out reorganization including merging of business units of feature phone & smartphone to strengthen its competitiveness but the situation is not improved yet.
Now, we’d like to suggest some solutions to increase internal & external competitiveness of the Mobile Communications unit of LG.
has emerged as an unparalleled name that is virtually interchangeable with the word coffee. Starbucks is now a multinational company with over 12,000 stores worldwide and a goal to reach 40,000. Schultz says Starbucks is not in the coffee business but, rather, in the people business, and that its success is attributed to the successful creation of an emotional connection with the consumer.
Ⅰ. Marketing Issue
생수 시장의 확대 및 환경 분석
세계의 이상기후와 환경의 오염으로 인한 환경에서 먹거리의 중요성이 대두된다.
특히 건강하고 깨끗한 물을 찾는 생수의 인식이 점차 증대 됨에 따라서 점차 프리미엄 생수 시장이 커지게 된다.
그림 Ⅰ-1. 급증하는 생수 프리미엄 시장
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