of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market. Second one is economic recession. From 2007, world economy fell in to the deep slackness because of the Subpr
of AmorePacific was rather new. Because AmorePacific did not actively participate in the Korean perfume market with Lolita Lempicka, it is hardly known that Lolita Lempicka is a Korean product. Based on its success in French market and current unknown status in Korea, Lolita Lempicka is considered to have much potential for success in Korean market and establish it as competitiveness of AmorePa
care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take care of colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background ofmarket establishment (domestic)80% of alcohol consumers drink alcohol 2~3 times a week
with H&M’s lower PPE/sales and higher working capital/sales ratios, Inditex’s high PPE/sales ratio of 37.8% is offset by low working capital/sales ratio of 0.6%, thereby generating slightly higher but comparable capital turnover ratio and ROIC. In other words, Inditex and H&M possess similar level of capital efficiency measured by capital turnover, yet with different competitive advantages.
Analysis of Auction & Interpark
오픈 마켓이란 누구나 웹사이트 회원 가입만으로 개인/사업자 등 모든 사람들이 판매자 및 구매자가 될 수 있는 e-market place 공간을 말함
인터파크는 종합 쇼핑몰로 현재는 오픈 마켓 시장에도 진출하였으며, 온라인 쇼핑몰에서 최초로 ‘무료 배송’ 서비스를 실시