Summary
The research aimed to measure the Naver Band’s consumer perception within the Korean market targeting the university students in 20s. By gathering market information by secondary and primary research, our group wanted to find out the current situation of Band’s repeat usages but not leading to actual usage. By the analyzing the data by the research, our group would like to provide
Activities
1) 소매유통 조사 (Retail Measurement Services)
2) 소비자 마케팅 조사 (Customized Research Services)
3) 소비자 패널조사 (Consumer Penal Services)
4) 미디어 조사 (Nielsen Media Research)
Analysis Process
Analysis Process
Brand Market trace
Consumer Dynamics
Sales Management
Strategic plan
Globalization
Marketing Research
Marketing Research is
Process of defining
Why do we Marketing Research ?
It is Helpful!
Understanding customer’s Needs / Wants
Marketing Action’s FeedBack!
Supporting Success of Product & Service
Doing
◆ Market intelligence
◆ Retail Tracking information
◆ Store level insights
◆ Consumer insights from
100,000 household panel
◆
Introduction
Traditional approach
: an airport directly faces the demand of final consumers (passengers and shippers), thus by-passing airlines operating at the airport.
Applying Modern
the method to investigate vertical structure Of airport, airlines(downstream firms) and customers
Objective of this paper
to investigate how the market structure of down Stream carriers
would affec
아마도 여러분은 대학교 수업시간에 분자학, 유기합성, 열역학에 대해 공부했더라도
산업체의 과학적인 실전 업무에 바로 적용이 가능한 기술을 배우지는 않았을 것이다.
《Beginning Cosmetic Chemistry》라는 책에서 여러분은 탁월하고, 숙련된 화장품
기술자가 되기에 적절한 모든 주제를 개괄적으로 살