oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics mar
Ⅰ. Introduction
Kook Soon Dang (KSD), which means “House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent tren
■ Introduction of Paldo co.
Paldo is the global leading food company and all corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”.
Paldo’s business is divided into four categories, ramen, drinks, exports, and distribution. First, the ramen business that started in 1983 has continuously grown and Paldo is leading the ramen market tre
1. Introduction
CHA Seung Kun and SUN Jia Xin
The project of this group is about changing consumption pattern of South Koreans which is shown in decreasing gold demand in South Korea. The price of gold has been rising all around the world because the demand for gold has risen around the world. However, compared to other countries, gold demand has been decreasing in South Korea.
In order t
1. Japan's Food Import and Export Trends
According to the Ministry of Agriculture, Japan's food self-sufficiency rate reached 73% in 1965, but, based on the current supply, it maintains self-sufficiency rate of 40% in 2005.
Just recently, Japanese food exports are reducing and imports of that are growing.
2. An aging society and food consumption
- In 2025, Demand of fresh products decrea