the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price
costleadership strategy)
원가를 낮추기 위한 일련의 기능별 정책을 동원하여 산업내에서 원가상의 우위를 달성하는 것이다. 원가우위 전략에서는 차별화 수준이 낮다. 제품을 다양하게 만들수록 비용이 많이 들기 때문이다. 한마디로 원가선도 기업은 차별화를 통하여 산업의 리더가 되고자 하지는 않는
strategies that enhanced their competitiveness. There are five different generic strategies that a business can choose.
These include costleadership, differentiation, focused costleadership and integrated costleadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths
CostLeadership nor Product Differentiation. Since it has been clear that it is hard for it to make attainable competitive advantage with costleadership strategy, if Kmart is to survive in the discount retail market, it must differentiate itself and leverage its strengths. I propose that for Kmart to achieve this, first, they need to simplify and narrow its basics. K-Mart needs not only to shut
SCM: Supply Chain Management
"design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand, and measuring performance globally."
TCM: Total Chain Management
: TCM means a system which enable to manage information lively thro