1) 균형성과표란?
균형성과표는 조직의 전략을 실행함에 있어서, 그 성과실행과정을 관리하기 위하여 도입된 성과측정 방법이다. 이 균형성과표는 재무적인 목표의 달성만을 목표로 하지 않는다. 이것은 재무적 성과뿐 아니라, 비 재무적인 목적 또한 강조한다. 재무적 측면이 단기적 이익을 강조한다
transferring passengers of IIAC reached 5 million recently and the rate of transfer had sharp increase with 11.3% averagely every year and is expected to rise to the level of 18%. However, it is well below the rates of competitors, such as Hong Kong (33.8%) and Changi (30%). As a solution to this problem, we suggest that IIAC start targeting the Low Cost Carriers market.
i. Targeting Low Cost
the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price
5-4 What are the potential costs of adopting a free trade regime? Do you think governments should do anything to reduce these costs? What?
▲ 기술수준 차이를 극복하는 비용
- 후진국의 입장에서 보면 어떤 산업에 비교 우위가 있다고 하자. 그러나 절대적인 기술 격차가 있어서 선진국의 기술 수준을 따라 잡지 못하는 현상이 있을
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo