product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at you
있도록 교육 현장에서의 과정을 중시한다. 전문 연극이 관객을 위한 하나의 연극적 산물(product)에 초점을 맞추는 것이라면, 교육 연극은 학습을 위한 연극적 접근의 과정(process)에 초점을 맞춘다. 그렇기 때문에 교육 연극에서는 연극을 여러 요소와 부분, 또는 전체적으로 필요에 따라 활용할 수 있다.
New World Order
On May 19, 1996, as the numbers and rating were growing, WCW recruited two of the WWF's biggest superstars Scott Hall and Kevin Nash whose contracts had just been expired. Hall and Nash didn't show any intentions of leaving WWF beforehand and even gave their word to WWF that they'd stay. So nobody was expecting to see them on WCW's show.
So, instead of making a statement t
creative challenge of human life, creating a rich automotive and shareholders, customers, employees, and the automobile industry stakeholders to contribute to the harmony and prosperity.
Goal
For the Five years SOUL seeks to achieve the following goals
- Non-financial goals
1. Development of a new CUV market in Korea.
2. Improvement of KIA Motors' brand image through SOUL.
3. Satisfac
주력매체 : TV / 케이블 TV / 극장 /인터넷
보조매체 : 신문 /교통광고 / 라디오 / 잡지
Target에 강한 영향력을 가진 매체, 강한 Impact, Image 전달 용이
높은 정보 전달력, 넓은 Coverage, 경쟁사의 변화에 신속대처 가능
세분화된 Target, 저렴한 단가, 다양한 표현물 제작 가능
낮은 단가로 반복노출