CEO Alex Bogusky
- The only agency to have won the Cannes International Advertising Festival Grand Prix in all five categories: Promotion, Media, Cyber, Titanium, and Film
- Inducted into the Art Director’s Club Hall of Fame in 2008
- Received an honorary PhD from the University of Colorado at May 2009.
Beginning business in Miami.
CP+B began as a small agency in Miami called Crispin A
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
집행하였다.
“보통 광고에서 미쳤다는 표현을 쓰지 않는다. 우리는 사람들에게 평생 죽을 때까지 끼고 쓸 가구를 산다는 심리적 요인에서 벗어나게끔 충격을 주고 싶었다.” 는 크리에이티브 디렉터 Crispin Porter의 말처럼 IKEA는 미국인들의 생활양식과 소비행태를 바꾸는 광고 전략에 주력하였다.
Blum indicated he had challenged the firm to develope
“ground-breaking, next-level, result-oriented, and innovative adverting that strongly connects with our core customers.”
Crispin found inexpensive ways to gain attention, veering away from the traditional mass media.
버거킹이 햄버거 전쟁에서 승리하기 위해 몇십년 전 꺼내었던 카드는 바로 내 맘대
국제재무관리
Chucking the buck & Liquid fuel
The dollar comes under increasing pressure
달러에 대한 압력이 증가하고 있다.
Chucking the buck
THE credit crunch vindicated the bears, although some were right for the wrong reasons. They did not expect subprime mortgages to bring the global economy down. Instead they thought the crisis would be caused by a collapse in the dollar, a