친환경산업 출현
* 산업 간의 convergence !
- 글로벌 경쟁이 가속화 됨에 따라
국내 외 상이한 산업간 융합
* 친환경적 관심 + 산업간 convergence
→ 분야 간 crossover를 통해
혁신적인 친환경적 제품 개발
* 제품 디자인적 측면, 환경적 측면을 모두 고려한
Eco-Design 중요성 대두
실험 목적
Spin crossover 원리를 이해한다.
Hysteresis 현상의 원리를 이해한다.
Spin crossover와 hysteresis가 어떻게 응용분야에 적용되는지 알아본다.
실험원리
Spin crossover refers to the transitions between high to low, or low to high, spin states.
This phenomena is commonly observed with some first row transition metal complexes with a d4
※ HYUNDAI use original music for
the advertisement
Pump to the bass” produced by
DJ Carl Cox
Music make a
dance floor image
and Matching for 20-30’s
young people
It send messages for consumer
“difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from
20s to 30s who hav
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing