3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
2) Library as a cultural space
In the past, most people thought 'a library' is a place where people try to read books. However, libraries are changing considerably. We believe the library plays an important role in the society, as a cultural space. It is possible to guess this assumption with libraries around us.
First, we can assume that 'a library' becomes more creative place with
important as public life in the sphere of cultural studies.
-Intersection of systems of subordination in the lived
experience of active and sense-making human beings
‘Reactive’ nature
Undermine the assumptions
that gender can be equated with a marginal women’s sphere of sexuality & family
Gender was just as important factor
as class or power or structure in Cultural Studies
Culture
①Artifacts: Orange Blood → 독특하고 창의적인 것을 추구하고 아이들에게 맞추어 나가는 기업이념
②Mission: 아이들과 관계를 맺고, 엔터테인먼트를 통해 아이들을 그들의 세계와 연결하는 것
③Slogan: Nickelodeon이 당신을 당신의 세계로 연결해 줍니다.
④Basic Assumption: Nickelodeon은 어린
2. Vision and Culture
2-1 Vision statement
Shining Stars will provide values based on the ‘shining’idea of students, such as:
- tiny delight experience in daily life
- develop student’s creativity
- reminding the warmth of HGU to various customers
2-2 Culture
Shining Stars는 특정 규칙들을 중심으로 영업 시간내의 활동을 제한하지 않